Local SEO to Generate Home Automation Leads

google my business logoThe home theater and home automation industry can be very competitive.  This is especially true in high end markets like Charleston, SC.  Let’s take a look at what local businesses can do to help increase their local visibility in search engines.  Innovative Sight & Sound is a home automation contractor in Charleston, SC.

Lead Generation in the Home Automation Business

They originally opened their doors in August of 2014.  While this is their third business location it was the first in the state of South Carolina.  The traditional method of generating leads is to hit the streets looking for construction companies that are currently building higher end homes.  The idea is to form relationships with these builders in order to generate leads.  This is a highly effective method of generating new business.

Setting Up Your Google My Business Listing

But another important method is to optimize your business website to generate both leads and brand recognition.  This starts with getting  a Google My Business listing.  This property is essentially a mini website for your business that helps Google know what you do and where you operate.  In setting it up, you will want to provide as many details about your business as possible.

Name Address Phone Number (NAP)

The first and most important part of setting up your listing is to enter your business name, address, and phone number.  You want to make sure that your address information is correct and that it is consistent with what is shown in Google Maps.  While small differences such as “suite” vs “ste” may seem small to people, search engines can still struggle differentiating between the two.  Consistency is key when it comes to your address.

Make sure that the map pointer is also pointing to the correct physical location.  Because Google aggregates data from so many sources, sometimes it get’s confused as to where things are located.  You should be able to drag the map marker directly onto your building and place it there.

GMB Setup Screen


Setting up your categories is also very important.  You want to select every category that applies to your business.  For a home theater dealer this would be “home theater store” and “home audio store”.  You could also include audio visual consultant and audio video equipment supplier.


In the description you should tell you potential customers about who you are and what your business does.  Be careful not to repeat the same words that are in your category or your location as Google might view this as keyword “stuffing” and penalize how your site ranks against others.  You can also link out to other web properties of yours such as a Yelp listing or your home page.

It can also help to include links to relevant brands in your description.  This gives Google a good idea of products that you work with and what sort of work you perform.  A great example of this would be to include a link to Control4.com.


Pictures are worth a thousand words.  In the case of Google you want to provide them with as much information about your business as possible.  This might include exterior shots, interior shots, pictures of your staff, and your work.  It helps to label the pictures according to what they are.  So if you’ve taken pictures of a particularly impressive home automation installation, name the picture something like charleston-home-automation-project.jpg.  This will help your Google My Business listing rank for terms associated with home automation.

All of these steps can help to ensure that you begin driving traffic to your business website.…