One of the most effective ways to grow your business in this highly digital age is through search engine marketing. No one uses the phone book anymore. So if you want exposure to the millions of people that search the Internet each day you need to be in the top of the search engine results for your particular industry. The best way to do this is to have an SEO expert optimize your site for the searches related to your particular business.
SEOs Can Help Drive Leads
Regardless of what business you are in, you can benefit from more exposure on the web. And the only way people can find you unless they know your website is to look in search engines like Google, Yahoo, and Bing. It’s not enough to just have a website that is optimized for the terms people search in your industry. Search engines want to see social networking metrics from Facebook, Twitter, and other social networks. They want to see ownership from Google+. All of this tied together can help drive your business to the top of the search engine results.
All of this may sound fairly simple, but tying it all together into a coherent strategy can be extremely difficult. And let’s face it, you have a business to run. So you have better things to do with your time. But if you’re looking for SEO for AV Dealers you would hire an expert in that industry.
That’s why it’s crucial that you find an authority in this field that can help you drive more traffic to your website. Not only will they get more traffic, they can help ensure that you capture more of this traffic as customers.
Organic vs. Pay Per Click
There are two ways to show up in the search engine results; paid and organic. Organic searches receive nearly two to one clicks over paid ads. This means that it is crucial that you rank your site organically. This is about creating quality content and getting your name out. An expert SEO can help you do just that.
One way to look at what you might be missing out on is to multiply your closing rate of new business times .34 of the local searches for a term. So if one term gets 1000 searches per month roughly 34% of those people will click on the first website of the organic searches. So then multiply 340 by your average job revenue and then multiply that by your closing rate. You’ll quickly find that you are missing out on a lot of potential business.
Utilizing Web Properties
A companies website is only one property with which to leverage with optimization. Most businesses also review pages from sites like Yelp and Yahoo. Business profiles on Google+, LinkedIn, and even Facebook are great properties to rank in order to grow exposure for a business. Taking this approach insures that search engine users see the full brand of the business. This makes it a hugely important part of an overall strategy. Take a look at a home theater business in Santa Rosa Beach Florida. Innovative Sight and Sound has three offices in two states. Utilizing properties such as Yelp and Manta allow them to reach customers that might never see their website.
So if you’re considering search engine optimization for your business, make sure that your strategy incorporates more than just your business’s website.